Jazz Pharmaceuticals

Marketing Director, Italy

Job Locations IT-Remote Office Non Sales International
Posted Date 1 month ago(2/16/2018 8:42 AM)
# of Openings
Commercial - EU/RoW


Jazz Pharmaceuticals è un’azienda biofarmaceutica internazionale impegnata a migliorare la vita dei pazienti attraverso l’identificazione, lo sviluppo e la commercializzazione di prodotti significativi, volti a rispondere a bisogni medicali non soddisfatti. Continuiamo ad ampliare il nostro portafoglio di prodotti commerciali e la nostra pipeline di ricerca e sviluppo in aree terapeutiche che possano beneficiare della nostra straordinaria esperienza.

Le aree terapeutiche di nostro interesse riguardano i disturbi del sonno e il settore ematologico/oncologico, dove abbiamo una conoscenza approfondita del percorso del paziente e disponiamo di una gamma di prodotti e potenziali prodotti rispondenti a bisogni critici.

Siamo alla ricerca del talento più qualificato e brillante da inserire nel nostro team. Se siete interessati a far parte di un’azienda fermamente impegnata a migliorare la vita dei pazienti e ad essere un posto di lavoro eccellente, vi invitiamo ad esplorare le nostre offerte di lavoro ed a conoscere Jazz Pharmaceuticals.

Position Profile

Jazz Pharmaceuticals is an international biopharmaceutical company focused on improving patients’ lives by identifying, developing, and commercializing meaningful products that address unmet medical needs.
The main responsibilities of the Marketing Director are to develop and implement marketing strategy and plans across our Haematology-Oncology portfolio.    

Essential Functions
•    Implementation of marketing strategy
•    Implementation of product/franchise strategy to maximize revenues return throughout the product life cycle.
•    Obtain input from country management, marketing and medical teams, other functions, KOLs and other sources as necessary to validate and update strategy and plans.
•    Establish clear commercial priorities on indications and markets.
•    Identify new potential indications and line extensions, assess and prepare business plans and drive them through the organization as appropriate.
•    Formulate detailed 1-year, mid- and long-term marketing plans, including positioning and pricing strategies, sales forecasts, communication plan (publications, congresses, etc), opinion leader development, sales targets, etc.
•    Develop advocacy programmes to support the commercial objectives of the product.

 Act as the marketing champion and leader
•    Effectively communicate and gain buy-in from country management, marketing and medical teams to ensure commitment and full alignment of strategy and resources.
•    Ensure commercial alignment (in strategy, product forecasts, commercial execution, clinical trials, etc) with global commercial objectives as well as across the EU/ROW region
•    Adapt plans to the local needs as appropriate to ensure Italy and country-specific revenues are maximised.
•    In conjunction with Medical Affairs, assess and provide guidance for local clinical studies to ensure they are in line with marketing focus and have commercial relevance.
•    Ensure plans to support the product from other functions (e.g. clinical, regulatory, etc) are aligned with commercial objectives through regular communication with them.
•    Identify strategic issues, devise programmes to address them and supervise their implementation.
•    Represent European product interests in global commercial and cross-functional teams as needed.
•    Ensure all promotional materials are reviewed and approved in accordance with Jazz Pharma standard operating procedures.
•    Anticipate future trends in market dynamics, competitor strategies, therapeutic approaches and customer needs and adapt strategies and plans accordingly.
•    Maintain up-to-date expertise and knowledge in product area under responsibility by obtaining regular feed-back from countries, KOLs and from market research and other business intelligence sources.
•    Operate within agreed budgets ensuring optimal investment of promotional resources.

Build Jazz Pharma reputation as a credible player in product area under responsibility across Italy
•    Drive execution of marketing plan activities following principles of marketing excellence to achieve a professional and credible image for the business.
•    Ensure communication alignment 
•    Ensure credibility and professionalism in all product communication activities and materials.
•    Build collaborative relationships with key opinion leaders and relevant medical societies that are particularly influential within product area under responsibility.

Demonstrate leadership and build collaborative relationships with the affiliate countries and other functions
•    Promote the exchange of information and ideas with all affiliate teams
•    Work closely with other functions (eg. Clinical, Regulatory, Medical Affairs, Supply Chain, etc) and build co-operative and supporting working environment.
•    Work closely with local country management and each country’s sales and marketing teams to build relationships, trust and two-way communication
•    Lead marketing team and resources

Development of regional marketing strategy and plans
•    Responsibility for the product strategy in Italy to ensure achievement of business objectives
•    Lead development and implementation of strategic and operational plans to optimise product performance and market opportunities 
•    Obtain input from local teams, other functions and partners, KOLs and other sources as necessary to validate and update strategy and plans.
•    Develop advocacy programmes to support the educational and commercial objectives of the product.
•    Monitor the implementation of the product plan to ensue execution is both efficient and effective and provide corrective solutions where necessary to maintain or exceed plan
•    Anticipate future trends in market dynamics, competitor strategies, therapeutic approaches and customer needs and adapt strategies and plans accordingly.
•    Manage agencies and contractors effectively to ensure high quality outputs and value for money

Financial management
•    Operate within agreed budgets ensuring optimal investment of promotional resources.
•    Monitors and analyses the impact of activities within the promotional mix in order to maximise effectiveness
•    Deliver effective financial planning and control in the preparation and execution of the annual plan.
•    Work with the finance team to ensure that planned expense estimates are accurate and regularly updated to reflect deviations from plan

Typical Outputs
•    Short and long-term strategic and tactical sales and marketing plans
•    Approved promotional materials, campaigns and programmes
•    Delivery of  local events (stand-alone meetings, symposia, advisory boards, ) to support product objectives
•    KOL development plans  
•    Development of expenses budgets
•    Progress versus plan updates and variance analysis

Required Knowledge, Skills, and Abilities 
•    5 years’ specialty pharmaceutical marketing experience essential
•    Understands how to develop, and align marketing and promotional strategies
•    Ability to drive projects forward work on own initiative and work as part of a cross-functional team
•    Demonstrates strong leadership skills and has the ability to motivate and enthuse others
•    Excellent problem solving and decision making skills to identify, understand and propose plans to address business issues and opportunities
•    Strong project management skills to meet deadlines

Jazz Pharmaceuticals is an Equal Opportunity Employer.


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Connect With Us!